DESIGN

ELECTION `08


Through Zazzle.com's partnership with Lucas LTD., I had the amazing opportunity to create the first officially licensed Star Wars user generated campaign, Star Wars Elections '08. This idea sprung from a brainstorming session on the potential design strategies to increase the Star Wars gallery's revenue. To me, the most logical thing was to center a campaign around the 2008 Presidential elections, a timely and widely conversed topic amongst casual and die-hard Star Wars fans. The plan was to feature campaign apparel, buttons, and posters, as well as many other products with the image of a character from the Star Wars films as well as offering customiziable apparel in which the customer could place his/her name as a candidate for various Star Wars related offices.


The campaign began on shaky legs with Lucas LTD. Working with skilled designers and marketing staff, the project began to take shape, and we got the green light from Lucas to premeire the Elections '08 campaign at the Star Wars booth at San Diego Comic-Con. Here Zazzle passed out a limited run of six Election buttons and supplied an immense crowd with custom print-on-demand t-shirts.


Star Wars Election became a success within a few short months, earning 40% of all property revenue and created a strong viral campaign on the internet, as well as an unscheduled television appearance when Tina Fey donned a Leia '08 shirt on Saturday Night Live.


 
Vote Princess Leia '08 Shirt
Vote Princess Leia '08
Vote Admiral Ackbar '08 Shirt
Vote Admiral Ackbar '08
Star Wars Election '08 Landing Page
Star Wars Election '08 Landing Page

POP CULTURE


After the success of the Star Wars Election '08 campaign, I set upon creating something that would appeal to a more core audience of consumers. The next project was targeted toward the current trends of internet pop culture, which would appeal to customers who were more prone to making purchases online. I began with the '... is my Homeboy' meme, placing Star Wars film characters before the phrase while expanding upon that with the alternate '... is a Hater' designs.


Taking the pop culture idea one step further, I created 'Chewie is My Co-Pilot', 'Vader: World's Greatest Dad', 'Wampa is My Ice Beast'. 'Jabba: Original Gangster', and the top selling 'AT-AT FAIL!' design.


'AT-AT Fail!' and 'Vader: World's Greatest Dad' enjoyed wide spread success, becoming the second and fourth highest selling Star Wars product, respectively, in the Star Wars Zazzle store. The 'AT-AT Fail!' design also gained a strong viral campaign through a number of blogs (i.e. Geekology, SlashFilm).


In 2010, ESPN prominently displayed the 'Ackbar is my Homeboy' poster for their Ole' Miss Mascot commercial.


 
Ackbar is my Homeboy
Ackbar is my Homeboy
AT-AT Fail!
AT-AT Fail!
Vader: World's Greatest Dad
World's Greatest Dad

BACK TO SCHOOL


The last of my Star Wars campaigns was launched in September of 2008. Analysing the sales figures with the marketing team, we found that a number of customers were purchasing stock Star Wars images on kid's apparel and customizing and adding the child's name to the design. Taking that into account, our next project was to create customizable children's and back to school designs.


I created the Back to School collegiate style designs as well as the college logos. Realizing the strengths of one of my fellow co-worker, I managed talented illustrator Heather Houghton on the creation of the Star Wars Kids designs.


At the End off this campaign, we pitched a fan based user-generated art shop, which because of a lot of red tape, did not get off the ground before my departure from Zazzle..


 
Jedi Academy School Logo
Jedi Academy School Logo
Imperial Academy School Logo
Imperial Academy School Logo
Future Queen
Future Queen designed by Heather Houghton
Best Friends
Best Friends designed by Heather Houghton
Ewok
Ewok designed by Heather Houghton
The New Pornographers Browse by Design Illustration
The New Pornographers Browse by Design Illustration
The New Pornographers Landing Page
The New Pornographers Landing Page for Zazzle Store
The New Pornographers Valentine's Day Card
The New Pornographers Valentine's Day Card
Chris Brown Shirt Design
Chris Brown Shirt Design
Paste Magazine Zazzle Advertisement
Paste Magazine Zazzle Advertisement
Paste's Zazzle Shop Banner
Paste's Zazzle Shop Banner
Pantera Women's Shoe Design
Pantera Women's Shoe Design
Pantera Landing Page
Pantera Landing Page
Solange Knowles's Zazzle Shop Banner
Solange Knowles's Zazzle Shop Banner
Solange Knowles Shirt Design
Solange Knowles Shirt Design
Pental Logo
Pental Logo Original (L) and Redesign/Rebrand (R)
Pental Business Cards
Pental Business Cards Original (L) and Redesign/Rebrand (R)
PentalQuartz Brochure
PentalQuartz Brochure
PentalQuartz Architectural Binders
PentalQuartz Architectural Binders
MetroQuartz Box
MetroQuartz Box
Best Buy Grills Grills Grills Banner
Best Buy Xbox 360 Banner
Best Buy Xbox 360 Banner
Best Buy Banner Ad Concept Designs
Discovery Channel Deadliest Catch Banner
Discovery Channel Planet Earth Banner
Discovery Channel Banner Ad Concept Designs
OBEY Skateboard
OBEY Skateboard
OBEY Skateboard
OBEY Skateboard
OBEY Skateboard
OBEY Skateboard
Dalek Skateboard
Dalek Skateboard
Dalek Skateboard
Dalek Skateboard
Steve Caballero Skateboard
Steve Caballero Skateboard
Steve Caballero Skateboard
Steve Caballero Skateboard
Margaret Cho Zazzle Store Banner
Margaret Cho Zazzle Store Banner
Margaret Cho Beautiful Tour Promotional Banner
Margaret Cho Beautiful Tour Promotional Banner
Margaret Cho Beautiful Tour Customizable Shirt Design
Margaret Cho Beautiful Tour Customizable Shirt Design
Working Class Tattoo
Working Class Tattoo Front Page Concept Design
Working Class Tattoo
Working Class Tattoo Gallery Page Concept Design
Working Class Tattoo
Working Class Tattoo Responsive Mobile Gallery Page Concept Design
pentalonline.com
Original pentalonline.com Front Page (not designed by me)
pentalquartz.com Original
Original pentalquartz.com Front Page (not designed by me)
Laura Cariaso Portfolio Concept
Laura Cariaso Portfolio Concept
Zakka Inspired Blog Design Concept
Zakka Inspired Blog Design Concept
Zakka Inspired Blog
Zakka Inspired Blog